Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the competition is essential. Market research has traditionally been a core approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this proc

    Overview Social media marketing is evolving dramatically in the last few years, driven by shifts in innovation, user behavior, and corporate demands. A major transformation in the marketing landscape has been the emergence of AI technologies. AI’s potential to reshape so